Tag: featured

ABI Communications Update #4

Tiger Beer: 3890 Don’t let world’s tigers disappear There are currently only around 3890 tigers living in the wild and risks extinction from over hunting.Tiger partners with WWF to bring awareness to the issue and created a campaign that involved 8 artists from around the globe that creates art about Tigers and users and choose ...

ABI Industry News #4

Budweiser snatches halloween as newest brand celebration   Budweiser has been big on the clubbing and party occasion, and has gone on to represent the western party spirit among young people. This time Budweiser has it’s eye on another fast growing celebration, and taking the opportunity to own the occasion build a stronger connection with ...

ABI Communication Update #3

Brahma: Respect the hangout (and stop GIFing) Brazilian beer Brahma is tired of the social media craze of Gif pictures, and connects with millennials in a fun way by telling them when Giffing time is over go and get a beer.   BrewDog: Bar on The Edge a tribute to Trump’s wall BrewDog has a ...

Mintel On China’s Biggest Consumer Insights

Mintel in a new conference presented its latest report on China’s consumer market, and here are some of the highlights and its implications for brands. Consumers are more confident in their future financial standings, while they are spending more, people are also more selective with purchase decisions. People no longer see value as just lower ...

Delta Communications Update #3

JAL: The Art of J JAL created a series of spots highlighting the best of what Japan is known for. Jet Blue: Little Tickets Jet Blue invites kids to imagine their perfect family vacation   Turkish Airlines Super Bowl campaign appealing to travelers senses Turkish Airline created a campaign that charms traveler with beautiful destinations ...