BMW#Special Column: Car-Sharing 共享汽车

Along with the lasted boom in the bike-sharing market, the car sharing companies saw their potential to develop the business in China. Car-sharing is expected to accelerate in China as authorities are encouraging growth in the sector. BMW has been globally built the car-Sharing service  DriveNow from BMWi, MINI and Sixt that enable people to ...

Delta Marketing & Communications Update #2

 Qantas Out of Office Travelogue Friends and colleagues recommendations are the highest driver for people planning their next vacations. Qantas took advantage of the out of office reply by connecting with people Instagram travel photos to transform an email that no one ever wanted to read into an inspiration to travel and an invitation to ...

Delta Industry News Update #2

Laptop ban future uncertain Wider ban on laptops would cost passengers $1 billion, airline group warns Widening the current laptop ban for flights from middle east and north Africa to include European flights would affect more than 10,000 flights monthly and would cost more than $1 billion dollars in the long run. The industry in ...

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News and Commercial Recap update#1

Nike, most favored runaway shoes by criminal Six out of the top 10 shoes on a new police database of footprints left at crime scenes are made by Nike.A police source said: “Criminals overwhelmingly use trainers, probably because they allow them to run fast.”This is a interesting fact that is in favour of Nike. Nike ...

Monthly Special Combo update #1

Reinforcement Adidas wining recipe: do one thing and do it well. Nike is bringing back heritage products. Cultural awareness Nike reconstructing, forcing it to go deep into local market. Nike’s Pro hijab, calling for culture equality. Reinforcement: To win, do one thing and do it well .                 ...

BMW Industry News Update #1 (30.Jun-13.Jul)

Hey Bimmers, How about relax your brain and take 5 minutes off from work and learn something hot about the industry ? 1. All-new BMW Series 5 Li launched in the Chinese market with more featured applied exclusively for the luxury experience.  “BMW customers in China are younger than anywhere else. We are trying to anticipate their ...

ABI Marketing & Communications Update #1

Corona, We make Summer Corona’s biggest holiday Cinco de Mayo marks the start of “120 days of summer” as for decades the brand’s main focus is on summer activities.This year Corona is celebrating Cinco de Mayo with a cool snapchat filter, a bell ringing at NYSE and first time ever outfitting the Time Square ball ...

ABI Industry News #1

Premium brands keeps driving ABI growth in 2017 Latest from ABI’s first quarter financial reports, the corporation’s 1st quarter EBITDA increased 5.4%. Although total volume declined, revenues per hl have increased 4.5% due to effective revenue and cost management and YoY normalized profits increased more than 70% due to new acquisition of SABMiller. In China, ...

Delta Marketing & Communications Update #1

China Eastern #on the trip# 东航60周年宣传片 For China Eastern Airline’s 60 years anniversary, Buzz China brought on board Hu Ge and together created two heartwarming messages reminding us why we fly. Cathay Pacific “Wedding in the Air” Cathay Pacific brought 3 couples that met each other on the road and gave them the perfect gift ...

Delta Industry News Update #1

North America: powerhouse of global profits New IATA summit reports forecast global airline revenues $743 billion dollars, profits $31.4 billion dollars in 2017, with North America accounting for more than 50%.Industry forecasting a record volume of 4 billion annual travels.Asia Pacific forecasts $7.4 billion dollars, with noted rebound in cargo market, which accounts for more ...

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