BMW Industry News Update #2 (13.Jul-27.Jul)

Hey Bimmers, As the semiannual report of the Chinese car industry has been released, we got some hot news in this hot summer for your reference. 1.Chinese automobile companies speed up oversea takeovers, aiming for a bigger role in international auto markets. Eight oversea deals totaling more than 5.5 million, Chinese auto companies accelerated their takeover ...

BMW Communication#2 (14.July-28.July)

Wieden+Kennedy London has revealed its latest work for Honda “Dream Makers”- a roller coaster ride through the creative process and the Techniques involved in bringing Dreams to life. “Dream Makers” is a tribute to the craft and innovation behind the films making and Honda vehicles, it presents 4 different film genres in four different short ...

🍫Chocolate Market 4 # (July.9th – July.20th)

DOVE SIGNED THE SUPER IDOLS FOR NEW CAMPAIGN Dove has​ announced that ZHAO LIYING & WU YIFAN ( Two of ​​the most popular idols in China) will play an important role in their next ​marketing campaign. This campaign will be ​launched within 3month,and considered will have the potential ​to gain most of attention from young consumers. ‘SUMMER LOVE’ GIFTING GODIVA preparing for its new campaign of  CHINESE’S VALENTINES DAY on Weibo, #LOVE ...

ABI Marketing & Communications Update #2 (July 17th)

World’s blandest beers rivalry over who taste better Miller Lite: Spelled different because it’s brewed different Date: Sept 2016 Craft beer’s recent rise has directly affected the light beer category, consecutively losing shares in the market. The challenger brand Miller Lite blames Bud Light for its frat-boy image that skewed people’s opinion and ignored the ...

ABI Industry News #2 (July 17)

Industry fights over who belongs in the “Craft” club Lately the craft beer world has been stirred by ABI’s purchase of some of the biggest among craft breweries. Last week the Brewers Association has united craft breweries across the country in preserving the transparency of the “craft beer” label. Independent craft breweries now have a ...

Chocolate Market #3 (June.25th – July.9th)

What’s popular in young generation Dove   promoted a new product— Sour Flavor Chocolate Compound With Yogurt And Cranberry , They continue their comic approach to communicating with the young generation. Noticeably, there’s a highlight(red) on Dove’s new product packaging— 100% Imported Milk SourceUsing.  This product is exclusively available in FAMILY & 7-11. And for its unconventional taste (fresh and crisp), it has ...

Chocolate Market #2 (May.12th – May.26th)

– ‘520’  I LOVE YOU Nowadays May 20th  becomes a special occasion for Chinese people to express the affections to the Loved ones, as “5.20” pronounce like I LOVE YOU in Chinese.   Gifting Milka To Your Lover Milka sees 5.20 as a special occasion to share the tenderness moment with the loved ones. They posted ...

Chocolate Market #1 (April.1st – May.12th)

PRINT PIC FOR YOUR LOVE Milka created a social activation for May—#融情真爱粉# #True lover of Tenderness#, engaging the consumer in shouting out love to their loved ones, consumer who share the little tenderness story(picture) will have a chance to win the photo printer at the end of this month. In the meanwhile, Milka produced a post ...

BMW Communication #1 (30.Jun-13.Jul)

Hi Bimmers, Time to knock at the door of inspirations! Communications STORIES, STORIES, STORIES, Every brand has a story to share, but is yours really worth to be read?  “I have a BMW. Do you have story?” Inspirational quotes always matches well with runners who bear passion and perseverance in mind. Applying the right format ...

BMW#Trend: A Letter from Generation Y

“The average age of Chinese BMW owners is below 35. And there is a tendency of becoming even younger”, said BMW (China) Chinese executives. According to the consumer insight report developed by RolandBerger and Yiche.com in 2015, car owners aged below 35 holds more than 54% of the auto market share in China. 36% of ...

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