Category: Uncategorized

ABI Communications Update #4

Tiger Beer: 3890 Don’t let world’s tigers disappear There are currently only around 3890 tigers living in the wild and risks extinction from over hunting.Tiger partners with WWF to bring awareness to the issue and created a campaign that involved 8 artists from around the globe that creates art about Tigers and users and choose ...

ABI Industry News #4

Budweiser snatches halloween as newest brand celebration   Budweiser has been big on the clubbing and party occasion, and has gone on to represent the western party spirit among young people. This time Budweiser has it’s eye on another fast growing celebration, and taking the opportunity to own the occasion build a stronger connection with ...

ABI Communication Update #3

Brahma: Respect the hangout (and stop GIFing) Brazilian beer Brahma is tired of the social media craze of Gif pictures, and connects with millennials in a fun way by telling them when Giffing time is over go and get a beer.   BrewDog: Bar on The Edge a tribute to Trump’s wall BrewDog has a ...

Mintel On China’s Biggest Consumer Insights

Mintel in a new conference presented its latest report on China’s consumer market, and here are some of the highlights and its implications for brands. Consumers are more confident in their future financial standings, while they are spending more, people are also more selective with purchase decisions. People no longer see value as just lower ...

Delta Communications Update #3

JAL: The Art of J JAL created a series of spots highlighting the best of what Japan is known for. Jet Blue: Little Tickets Jet Blue invites kids to imagine their perfect family vacation   Turkish Airlines Super Bowl campaign appealing to travelers senses Turkish Airline created a campaign that charms traveler with beautiful destinations ...

Delta Industry News Update #3

Delta reports strong second quarter, optimistic in Asia Pacific growth in 2018 Delta reported a second quarter total revenue growth of 3.3%, and a record growth in unit passenger revenue from more than 2 years of negative growth. Although revenues from Pacific routes down 12.9% this comes as Delta is on a multi year effort ...

BMW Industry News Update #3 (29.Jul-11.Aug)

Hi Bimmers, This summer, BMW has been taking some actions in China market to follow the trend. Let’s share! 1. SHARING – BMW kickoffs car sharing in China. Recently in Shenyang, Liaoning province, BMW put 1500 cars into Sharing market. This is the first stop of BMW’s sharing car plan in China. More than 1400 ...

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ABI Industry News Update #3

Female drinkers increase for Corona and Hoegaarden Corona and Hoegaarden highlights latest growth in China driven by female consumers who find the brands focus on heritage, uniqueness and serving tradition attractive. http://www.ab-inbev.com/content/dam/universaltemplate/ab-inbev/News/press-releases/public/2017/07/ENGLISH.pdf   Millennials are leaving beer for wine and weed Goldman Sachs have downgraded rating of Boston Beer Company (Owner of Samuel Adams and ...

BMW Communication#3 (29.July-11.Aug)

Hi Bimmers, In the past weeks, this endlessly creative world has come up with more amazing ideas. Let’s take a look together! Communication 1. How to purchase a car? When your answer to this is still limited to “offline dealership”, Tmall has already made a breakthrough to say “No”. The Tmall Car Vending Machine brings ...

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Monthly special combo #2

Good publicity or bad publicity Lululemon and Under Armour battle over bra design. Rebook to wade into social issue through a mocking tweet. Lululemon pays penalty for its misleading website representations. sponsorship UFC-Reebok deal is forcing fighters to leave UFC. Nike to prepare for a seamless transition of jersey switch. Lululemon is defending its turf ...