DOVE SIGNED THE SUPER IDOLS FOR NEW CAMPAIGN
Dove has announced that ZHAO LIYING & WU YIFAN ( Two of the most popular idols in China) will play an important role in their next marketing campaign. This campaign will be launched within 3month，and considered will have the potential to gain most of attention from young consumers.
‘SUMMER LOVE’ GIFTING
GODIVA preparing for its new campaign of CHINESE’S VALENTINES DAY on Weibo, #LOVE SONG LETTER, and also keep launching the new products- ‘SUMMER LOVE’ with the new gifting package designed by artist.
PROMOTE E-COMMERCE PLATFORM
Milka keep posting interactive activity on Weibo to promote its products on TMALL Online-Supermarket. Sharing the Link with friends, then will have a chance to win the lucky gifts. Though the gifts are not that attractive, the activity is related to nowadays popular lifestyle- sharing photos of foods on social media before having them.
Compare to the Milka interactive activation, it has lasted for an entire month, however it didn’t work so well. The participant was required to take a photo and posting it on Weibo and @OREO to get a chance to win the MEITU cellphone which has the Auto Beautify Shooting Mode. Though MEITU cellphone is super hot in the new generations, but there’s not much people would like to take a selfie with stupid expression and sharing it on social media. Also the gift(MEITU Cellphone) is mainly popular in girls, so it’s not covering the whole target audience. As a result, it ended up with a low engagement.