Category: Special Column

BMW#Trend: A Letter from Generation Y

“The average age of Chinese BMW owners is below 35. And there is a tendency of becoming even younger”, said BMW (China) Chinese executives. According to the consumer insight report developed by RolandBerger and Yiche.com in 2015, car owners aged below 35 holds more than 54% of the auto market share in China. 36% of ...

BMW#Special Column: Car-Sharing 共享汽车

Along with the lasted boom in the bike-sharing market, the car sharing companies saw their potential to develop the business in China. Car-sharing is expected to accelerate in China as authorities are encouraging growth in the sector. BMW has been globally built the car-Sharing service  DriveNow from BMWi, MINI and Sixt that enable people to ...