This summer, BMW has been taking some actions in China market to follow the trend. Let’s share!
1. SHARING – BMW kickoffs car sharing in China.
Recently in Shenyang, Liaoning province, BMW put 1500 cars into Sharing market. This is the first stop of BMW’s sharing car plan in China. More than 1400 car parkings are open to use and users can find the car with BMW APP. The current Sharing price is 1.5 rmb/km. More Info
2. In July, Audi is catching up its BBA competitors.
As noted in the semi annual report , Audi didn’t perform well in its half-year sales. This July, after launching the new models of A3 and A5, Audi has realized an upswing. Nevertheless, it is expected that raking in the BBA echelon won’t shift in a short term. Meanwhile, BMW is putting emphasis on developing hybrid energy and trying to take over a competitive advantage in this field. More Info
As the semiannual report of the Chinese car industry has been released, we got some hot news in this hot summer for your reference.
1.Chinese automobile companies speed up oversea takeovers, aiming for a bigger role in international auto markets.
Eight oversea deals totaling more than 5.5 million, Chinese auto companies accelerated their takeover efforts in the overseas auto industry in the first half of 2017. Tencent 腾讯, spent $1.78 billion on a 5-percent stake in Tesla in March, a move targeting the lucrative self-driving vehicles. More Info
Geely also set up a new joint venture with Volvo Cars to share existing and future car technology. Currently, the two companies have been corporately using their Compact Modular Architecture platform tech. More Info
2. Overall Auto Sales in Chinese market slow down, but premium brands are still making progress.
China Passenger Car Association pointed out that the fact of Chinese consumers getting richer will lead to a growing demand of lower-priced, entry-level premium cars. The fierce competition among BBA brands continues, meanwhile Chinese local brands, with their improving quality and rich SUV lineups, have won over customers who would otherwise purchase South Korean brands. More Info
3. Auto makers set to build Chinese Compact SUV
Jaguar Land Rover is localizing its compact SUV E-PACE and make faster inroads into the compact SUV segment in China, which is currently dominated by the Audi Q3, the BMW X1 and the Mercedes-Benz GLA. The SUV sector is a fast-growing one in the Chinese market, comparing to other segments’ sales falling, e.g. sedan. More Info
How about relax your brain and take 5 minutes off from work and learn something hot about the industry ?
1. All-new BMW Series 5 Li launched in the Chinese market with more featured applied exclusively for the luxury experience.
“BMW customers in China are younger than anywhere else. We are trying to anticipate their demands very early, and very specifically, Younger customers demand more in terms of product substance, product quality.” Johann Wieland, president and CEO of BMW Brilliance Automotive Ltd, said in an interview.
The BMW’s local joint venture has adopted the slogan “Time Waits for No One” （时不我待） to appeal to these younger Chinese customers, who it identifies as fast-moving, fast-thinking and fast-acting in their pursuit of a high-quality life.
For the first time, the M Sport Style is available for the BMW 5 Series Li in the 530Li variants, at the same price as those with Luxury Style. More info
2. BBA Sales Updates in June
BBA has recently released their half-year sales reports (Chinese region), the current situation can be concluded as: Mercedes Benz is taking the leading role, BMW is gaining steady growth, while Audi has just controlled its loss and started to catch up. For BMW particularly, Series 3 and the newly launched X1 has contributed the most to the market share. More Info
3. China Auto News: Chinese carmakers “declare war” on foreign brands
Chinese brands accounted for 44.4% of light-vehicle sales in China in the first five months of 2017, up 6% points from 2014.
Leading the attack are GAC Motor Co.(广汽集团), SAIC Motor Corp.(上汽集团) and Zhejiang Geely Holding Group (浙江吉利汽车). Over the past year, the proprietary brands of all three companies have increased sales more than 60 percent.
Their products are offered well within the price range of foreign mass-market brands, whilst an improved product quality that is higher than domestic peers. More info