Category: BMW

BMW Industry News Update #3 (29.Jul-11.Aug)

Hi Bimmers, This summer, BMW has been taking some actions in China market to follow the trend. Let’s share! 1. SHARING – BMW kickoffs car sharing in China. Recently in Shenyang, Liaoning province, BMW put 1500 cars into Sharing market. This is the first stop of BMW’s sharing car plan in China. More than 1400 ...

BMW Communication#3 (29.July-11.Aug)

Hi Bimmers, In the past weeks, this endlessly creative world has come up with more amazing ideas. Let’s take a look together! Communication 1. How to purchase a car? When your answer to this is still limited to “offline dealership”, Tmall has already made a breakthrough to say “No”. The Tmall Car Vending Machine brings ...

BMW Industry News Update #2 (13.Jul-27.Jul)

Hey Bimmers, As the semiannual report of the Chinese car industry has been released, we got some hot news in this hot summer for your reference. 1.Chinese automobile companies speed up oversea takeovers, aiming for a bigger role in international auto markets. Eight oversea deals totaling more than 5.5 million, Chinese auto companies accelerated their takeover ...

BMW Communication#2 (14.July-28.July)

Wieden+Kennedy London has revealed its latest work for Honda “Dream Makers”- a roller coaster ride through the creative process and the Techniques involved in bringing Dreams to life. “Dream Makers” is a tribute to the craft and innovation behind the films making and Honda vehicles, it presents 4 different film genres in four different short ...

BMW Communication #1 (30.Jun-13.Jul)

Hi Bimmers, Time to knock at the door of inspirations! Communications STORIES, STORIES, STORIES, Every brand has a story to share, but is yours really worth to be read?  “I have a BMW. Do you have story?” Inspirational quotes always matches well with runners who bear passion and perseverance in mind. Applying the right format ...

BMW#Trend: A Letter from Generation Y

“The average age of Chinese BMW owners is below 35. And there is a tendency of becoming even younger”, said BMW (China) Chinese executives. According to the consumer insight report developed by RolandBerger and Yiche.com in 2015, car owners aged below 35 holds more than 54% of the auto market share in China. 36% of ...

BMW#Special Column: Car-Sharing 共享汽车

Along with the lasted boom in the bike-sharing market, the car sharing companies saw their potential to develop the business in China. Car-sharing is expected to accelerate in China as authorities are encouraging growth in the sector. BMW has been globally built the car-Sharing service  DriveNow from BMWi, MINI and Sixt that enable people to ...

BMW Industry News Update #1 (30.Jun-13.Jul)

Hey Bimmers, How about relax your brain and take 5 minutes off from work and learn something hot about the industry ? 1. All-new BMW Series 5 Li launched in the Chinese market with more featured applied exclusively for the luxury experience.  “BMW customers in China are younger than anywhere else. We are trying to anticipate their ...