Category: ABI Communications

ABI Communications Update #4

Tiger Beer: 3890 Don’t let world’s tigers disappear There are currently only around 3890 tigers living in the wild and risks extinction from over hunting.Tiger partners with WWF to bring awareness to the issue and created a campaign that involved 8 artists from around the globe that creates art about Tigers and users and choose ...

ABI Communication Update #3

Brahma: Respect the hangout (and stop GIFing) Brazilian beer Brahma is tired of the social media craze of Gif pictures, and connects with millennials in a fun way by telling them when Giffing time is over go and get a beer.   BrewDog: Bar on The Edge a tribute to Trump’s wall BrewDog has a ...

ABI Marketing & Communications Update #2 (July 17th)

World’s blandest beers rivalry over who taste better Miller Lite: Spelled different because it’s brewed different Date: Sept 2016 Craft beer’s recent rise has directly affected the light beer category, consecutively losing shares in the market. The challenger brand Miller Lite blames Bud Light for its frat-boy image that skewed people’s opinion and ignored the ...

ABI Marketing & Communications Update #1

Corona, We make Summer Corona’s biggest holiday Cinco de Mayo marks the start of “120 days of summer” as for decades the brand’s main focus is on summer activities.This year Corona is celebrating Cinco de Mayo with a cool snapchat filter, a bell ringing at NYSE and first time ever outfitting the Time Square ball ...