Category: ABI

ABI Communications Update #4

Tiger Beer: 3890 Don’t let world’s tigers disappear There are currently only around 3890 tigers living in the wild and risks extinction from over hunting.Tiger partners with WWF to bring awareness to the issue and created a campaign that involved 8 artists from around the globe that creates art about Tigers and users and choose ...

ABI Industry News #4

Budweiser snatches halloween as newest brand celebration   Budweiser has been big on the clubbing and party occasion, and has gone on to represent the western party spirit among young people. This time Budweiser has it’s eye on another fast growing celebration, and taking the opportunity to own the occasion build a stronger connection with ...

ABI Communication Update #3

Brahma: Respect the hangout (and stop GIFing) Brazilian beer Brahma is tired of the social media craze of Gif pictures, and connects with millennials in a fun way by telling them when Giffing time is over go and get a beer.   BrewDog: Bar on The Edge a tribute to Trump’s wall BrewDog has a ...

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ABI Industry News Update #3

Female drinkers increase for Corona and Hoegaarden Corona and Hoegaarden highlights latest growth in China driven by female consumers who find the brands focus on heritage, uniqueness and serving tradition attractive. http://www.ab-inbev.com/content/dam/universaltemplate/ab-inbev/News/press-releases/public/2017/07/ENGLISH.pdf   Millennials are leaving beer for wine and weed Goldman Sachs have downgraded rating of Boston Beer Company (Owner of Samuel Adams and ...

ABI Marketing & Communications Update #2 (July 17th)

World’s blandest beers rivalry over who taste better Miller Lite: Spelled different because it’s brewed different Date: Sept 2016 Craft beer’s recent rise has directly affected the light beer category, consecutively losing shares in the market. The challenger brand Miller Lite blames Bud Light for its frat-boy image that skewed people’s opinion and ignored the ...

ABI Industry News #2 (July 17)

Industry fights over who belongs in the “Craft” club Lately the craft beer world has been stirred by ABI’s purchase of some of the biggest among craft breweries. Last week the Brewers Association has united craft breweries across the country in preserving the transparency of the “craft beer” label. Independent craft breweries now have a ...

ABI Marketing & Communications Update #1

Corona, We make Summer Corona’s biggest holiday Cinco de Mayo marks the start of “120 days of summer” as for decades the brand’s main focus is on summer activities.This year Corona is celebrating Cinco de Mayo with a cool snapchat filter, a bell ringing at NYSE and first time ever outfitting the Time Square ball ...

ABI Industry News #1

Premium brands keeps driving ABI growth in 2017 Latest from ABI’s first quarter financial reports, the corporation’s 1st quarter EBITDA increased 5.4%. Although total volume declined, revenues per hl have increased 4.5% due to effective revenue and cost management and YoY normalized profits increased more than 70% due to new acquisition of SABMiller. In China, ...