ABI Communications Update #4

Tiger Beer: 3890 Don’t let world’s tigers disappear


There are currently only around 3890 tigers living in the wild and risks extinction from over hunting.Tiger partners with WWF to bring awareness to the issue and created a campaign that involved 8 artists from around the globe that creates art about Tigers and users and choose out of 8 designs to customize their own poster via social media page.Screen Shot 2017-09-21 at 12.21.19 PM

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Uncage, an ultimate climbing challenge


In celebrating the unleashing of inner tigers, Tiger Beer brings a obstacle climbing challenge and  to 5 cities in China to embrace the daring spirit of Tiger Beers.



Qingdao: Return to roots with new limited edition keg


Qingdao brings back one of its original advertisement from the 1930s a poster with the Romance of Three Kingdoms a classic Chinese story of heroes onto a new limited edition 5L keg. Bringing back the historical ad reminds people Qingdao’s long heritage that consumers rarely knows about. Corona is also a brand with rich advertising history and cultural relevance that is worth communicating to the consumers and remind them of the nuances of Corona’s history.



Catching the Hip Hop train

China has recently been taken over by a new wave of mass hip-hop culture with the airing of the reality talent show “The Rap of China”. Many brands like Alipay and McDonalds have jumped on board the hip-hop culture, the beer industry also follows suit with their own hip-hop creations.

Harbin Beer X MC Jin

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Harbin picked up on hip-hop early with collaboration with MC Jin and social postings of rappers giving shout out to Harbin brand. The campaign has gotten a lot of good receptions online with fans hailing Harbin’s choice for collaboration.

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The Rap of Qingdao



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