ABI Communications Update #4

Tiger Beer: 3890 Don’t let world’s tigers disappear

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There are currently only around 3890 tigers living in the wild and risks extinction from over hunting.Tiger partners with WWF to bring awareness to the issue and created a campaign that involved 8 artists from around the globe that creates art about Tigers and users and choose out of 8 designs to customize their own poster via social media page.Screen Shot 2017-09-21 at 12.21.19 PM

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Uncage, an ultimate climbing challenge

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In celebrating the unleashing of inner tigers, Tiger Beer brings a obstacle climbing challenge and  to 5 cities in China to embrace the daring spirit of Tiger Beers.

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Qingdao: Return to roots with new limited edition keg

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Qingdao brings back one of its original advertisement from the 1930s a poster with the Romance of Three Kingdoms a classic Chinese story of heroes onto a new limited edition 5L keg. Bringing back the historical ad reminds people Qingdao’s long heritage that consumers rarely knows about. Corona is also a brand with rich advertising history and cultural relevance that is worth communicating to the consumers and remind them of the nuances of Corona’s history.

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Catching the Hip Hop train

China has recently been taken over by a new wave of mass hip-hop culture with the airing of the reality talent show “The Rap of China”. Many brands like Alipay and McDonalds have jumped on board the hip-hop culture, the beer industry also follows suit with their own hip-hop creations.

Harbin Beer X MC Jin

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Harbin picked up on hip-hop early with collaboration with MC Jin and social postings of rappers giving shout out to Harbin brand. The campaign has gotten a lot of good receptions online with fans hailing Harbin’s choice for collaboration.

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The Rap of Qingdao

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