ABI Communication Update #3

Brahma: Respect the hangout (and stop GIFing)

Brazilian beer Brahma is tired of the social media craze of Gif pictures, and connects with millennials in a fun way by telling them when Giffing time is over go and get a beer.

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BrewDog: Bar on The Edge a tribute to Trump’s wall

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BrewDog has a history of creating politically interesting campaigns, last years it handed out free beer for everyone who voted in the U.S. election. This year they are vowing to put a bar on the US Mexico border where Trump proposed the wall, U.S. beer will be served on the Mexico side and Mexican beer on the U.S. side. In the words of BrewDog co-founder James Watt:”I guess it would make it more difficult to build a wall if there’s a BrewDog bar in the way”

http://adage.com/article/cmo-strategy/a-craft-brewer-s-answer-trump-a-cross-border-bar/310021/

 


 

Bud Light: Famous Among Friends

Between Friends

Bud Light created an emotional ad spot telling the story behind a best man’s speech. Because you’re not just drinking beer, you’re building friendship.

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Friendship Test with John Mayor

In keeping with the theme: “Famous Among Friends” Bud Light created a friendship test with John Mayor to see how far people will go to save a seat for their friend.

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Bud Light: Simplicity

With these two simple spots, Bud Light tries to convince us that simple is better, and Bud Light is simple, just has one more ingredient than most beers, rice.

Complex

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Bottle

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Banquet

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Simple is always good, especially in a world where everyone is confusing consumers with fancy benefits, it’s always good to remind people the emotional appeal of being honest and simple.

 


Throw Back Thursday:

Blitz Weinhard: If it’s worth a trip from Chicago, It’s definitely worth a trip to the store

Oregon has always been proud of it’s naturalist ideals, this spot for Blitz Weinhard from 1980 is really the most over the top Oregon ad we’ve seen.

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More Blitz Weinhard goodness from the 1980s

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