ūüćęChocolate Market 4 # (July.9th ‚Äď July.20th)

DOVE SIGNED THE SUPER IDOLS FOR NEW CAMPAIGN

Dove¬†has‚Ä謆announced that¬†ZHAO LIYING¬†&¬†WU YIFAN¬†(¬†Two of ‚Äč‚Äčthe most popular idols in China) will play an important role¬†in¬†their next ‚Äčmarketing campaign.¬†This¬†campaign will be¬†‚Äčlaunched¬†within¬†3monthÔľĆand considered will have the potential¬†‚Äčto gain most of attention from young consumers.

‚ÄėSUMMER LOVE‚Äô GIFTING

GODIVA¬†preparing for its new campaign of¬†¬†CHINESE‚ÄôS VALENTINES DAY on Weibo, #LOVE SONG LETTER,¬†and¬†¬†also keep¬†‚Äčlaunching¬†the new products-¬†‚ÄėSUMMER LOVE‚Äô¬†with¬†the¬†‚Äčnew gifting¬†package designed by¬†artist.

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PROMOTE E-COMMERCE PLATFORM

Milka ¬†keep posting¬†interactive activity¬†on Weibo¬†to promote its products on TMALL Online-Supermarket.¬†Sharing the Link with friends, then will have a chance to win the lucky gifts. Though the gifts are not that attractive, the activity is related to nowadays popular lifestyle-¬†sharing‚Äč photos of foods‚Ä謆on social media before having them‚Äč.

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Meanwhile,¬†OREO is cooperating with MEITU and has launched a social activation.‚Äč

Compare¬†to¬†the Milka‚Äč interactive activation,¬†it¬†‚Äčhas ‚Äčlasted for a‚Äčn entire‚Äč month,¬†however ‚Äčit didn’t work¬†so ‚Äčwell.‚Äč The participant was required to¬†take a photo¬†and¬†posting it on Weibo¬†and @OREO ‚Äčto get‚Ä謆a chance to win the¬†MEITU cellphone which has the Auto Beautify Shooting Mode.¬†Though MEITU cellphone is super hot in the new generations, but there’s not much people would like to take a¬†selfie with stupid expression¬†¬†and sharing it on social media.¬†Also the gift(MEITU Cellphone) is mainly popular in girls,¬†‚Äčso it’s not¬†cover‚Äčing‚Ä謆the whole target audience.¬†As a result, ¬†it ended up ¬†with a low engagement.

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