What’s popular in young generation
Dove promoted a new product— Sour Flavor Chocolate Compound With Yogurt And Cranberry , They continue their comic approach to communicating with the young generation.
Noticeably, there’s a highlight（red） on Dove’s new product packaging— 100% Imported Milk SourceUsing. This product is exclusively available in FAMILY & 7-11. And for its unconventional taste (fresh and crisp), it has caught a positive social buzz on Weibo.
Play a summer Lucky Draw Game
Hershey’s published an activity— Lucky Draw Game on WeChat (gift include logo key chain and cap) to remind customer never forget to take a bite of Hershey’s chocolate on summer.
Live style & brand aesthetic sharing
Ferrero continues publishing content for #费尝生活 #Taste life with Ferrero and #费列罗创意小馆#Ferrero Creative Cube on Weibo，to share images of lifestyle and aesthetic of Ferrero by using creative Rocher & Kinder chocolate displaying graphics.
Gift HER a ‘Summer Love’
In the meanwhile, they set up a ‘Redeem Points’ system on the Official website for consumption expense and customer relationship maintenance.
It’s time to DIY your Milka chocolate ice-cream
Milka launched a social activation #融情一夏# # Tenderness With Milka In This Summer rousing consumer to create a Milka chocolate ice-cream for the dog days. The consumer who shares a picture of their own summer tenderness story will have a chance to win the ice-cream DIY machine.