Chocolate Market #1 (April.1st – May.12th)

PRINT PIC FOR YOUR LOVE

Milka created a social activation for May—#融情真爱粉# #True lover of Tenderness#, engaging the consumer in shouting out love to their loved ones, consumer who share the little tenderness story(picture) will have a chance to win the photo printer at the end of this month. In the meanwhile, Milka produced a post on WeChat, using Lilac as first person tone to introduce the secret story behind the Milka chocolate —The magic of the Alpine world.


COMICS TO PROMOTE NEW FLAVOR

Dove collaborated with Japanese cartoonist Yamakan 山本宽, created a serial of Japanese cartoon video to promote matcha , lemon and strawberry flavor chocolate.       In the meanwhile engage the fans to fills out the characters’ line to create different dialogues on Weibo


TFBOYS FIGHT HUNGER

Snickers created new campaign “TFBOYS vs The exam preparation hungers”, featured TFBOYS in a series of content videos as the west cowboys, helping the examinee to solve the hungry and low energy issues during the exam preparation period.  At the same time, Snickers engaged the consumer through varied online activations, such as design the posters or board game characters, the main participants were TFBOYS’s fans.


SEASONAL DRINKS FROM GODIVA

Godiva put more emphasize on the offline shopping experience and recently announced their seasonal Chocolixir drink is starting to sell in the physical stores. The seasonal drinks fit well with the summery vibe and there is a potential opportunity for Milka to innovate in the beverage market.


HIGH TECH AGE IS COMING

In terms of E-commerce,  both Dove and Hershey’s involved AR technic (黑科技)into their product, it allows the consumer to make interaction with chocolate taste but also the package images they created. 

 

 

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